A brand repositioned from B2B heritage into B2C growth. Introducing their core audiences: the Keepers and the Seekers, this Performance Play Campaign presented their innovative partner Italian Sensitive Fabrics with strength, clarity, and fun – setting the tone for new identity and reach.
Talent: DEE concept and direction: CLAUDIA CIMPAN styling: PIRITA PEKKALA hmu: BRITT BREIDER agency: HOUSE OF ORANGE casting: CLAUDIA CIMPAN agency: FASHION COMPOSERS photographer: MARC DE GROOT post-production: ARENA RETOUCH videographer: DAVID JOOSTEN sound design: ENTEK444
GUILT PRODUCTION Amsterdam
